I MILLE

COMMUNICATION FOR THE PHARMA AND MEDICAL SECTOR

I MILLE HEALTH

Introducing I MILLE HEALTH, the new I MILLE unit dedicated to communication for the pharma & medical sector.

The skills that have long set I MILLE apart, strategy, content, events and brand positioning, are applied here to a very particular field: regulated language, scientific rigour and specialist audiences. The result is communication that speaks to doctors, researchers, institutions and end consumers with the same creative care I MILLE brings to every project.

Introducing I MILLE HEALTH, the new I MILLE unit dedicated to communication for the pharma & medical sector.

Creativity thrives in discomfort.

Wn our limits.

CASE STUDIES

Proof of care

We have worked for: Lilly, MSD, Boehringer Ingelheim, Angelini Pharma, FIS, Bausch+Lomb, DOC Generici, Erregierre, the Italian Ministry of Health.

Creativity thrives in discomfort.

Wn our limits.

Film production & Employer branding

Following the Angelini Industries rebrand, we reworked the brand narrative, tagline and portfolio architecture of Angelini Pharma. We produced a brand film for the launch of the Brain Health strategic area and developed an internal communication plan for Angelini Pharma Italia, including newsletters, editorial formats, events, email campaigns and an internal podcast hosted by the General Manager together with the Senior Management Team. The goal is to strengthen the sense of belonging and build an increasingly connected community across people, offices and plants.

Film production & Employer branding

ANGELINI

Brand Guidelines

For MSD Italia, we developed the guidelines for digital communication, defining a new verbal and visual language and rolling it out across a range of campaigns and special projects. We also managed and developed an awareness campaign on HPV vaccination in Italy, turning scientific and prevention topics into clear, accessible communication able to reach different audiences. The goal is to make MSD’s communication more recognisable, consistent and closer to people.

MSD

Media Adv & Social media management

For Bausch + Lomb, we manage the Meta social channels and the media planning for campaigns dedicated to the main products and to promotional initiatives run in partnership with opticians across Italy. We define audiences and targeting strategies, develop content and continuously monitor performance to optimise distribution and maximise campaign effectiveness. Contemporary, consistent visual communication on social media completes the project, in line with the specific requirements and timelines of the medical and pharmaceutical sector.

Media Adv & Social media management

BAUSCH + LOMB

Video production & Exhibition

For Frontline, the Boehringer Ingelheim brand dedicated to pet health and protection, we developed the digital communication strategy and managed the social channels, building an active, engaged community through content focused on pet care. We created and produced “Ask the Vet”, a video format in which a veterinarian offers authoritative, accessible advice on animal health. We also designed the booth for Cosmofarma, turning the brand’s distinctive elements into a recognisable and consistent physical experience.

FRONTLINE

Internal communication

We developed the identity and training materials for the internal management academy. We produced a series of videos to communicate, both internally and externally, FIS’s core values, the qualities it looks for in talent and the growth opportunities it offers. The aim of these projects is to shift the company’s perception from a chemical manufacturer to a pharmaceutical company.

FIS