WHERE MEDIA MEETS STRATEGY
2026 I MILLE® All Rights Reserved.
2026 I MILLE® All Rights Reserved.
Smart Media Hub
One point of access to a range of disciplines, connecting media and advertising, data analysis, strategy, newsletters, SEO and talent management, always with a practical, results-driven approach.
One point of access to a range of disciplines, connecting media and advertising, data analysis, strategy, newsletters, SEO and talent management, always with a practical, results-driven approach.
Creativity thrives in discomfort.
Wn our limits.
We are certified on the main advertising platforms, which means early access to new features, support when campaigns need it and expert input to improve performance.
We are certified on the main advertising platforms, which means early access to new features, support when campaigns need it and expert input to improve performance.
SMART
SMART
Smart means AI-driven implementations, automated reporting and real-time performance dashboards. We give clients the advanced tools they need to stay ahead and stay relevant.
Smart means AI-driven implementations, automated reporting and real-time performance dashboards. We give clients the advanced tools they need to stay ahead and stay relevant.
MEDIA
MEDIA
Media is a diverse ecosystem for distributing and amplifying creative work, from advertising to SEO, from talent to data analysis.
Media is a diverse ecosystem for distributing and amplifying creative work, from advertising to SEO, from talent to data analysis.
Media is a diverse ecosystem for distributing and amplifying creative work, from advertising to SEO, from talent to data analysis.
HUB
HUB
Hub is where different disciplines and talents come together to see the full picture of our clients' needs, always driven by results and KPIs.
Hub is where different disciplines and talents come together to see the full picture of our clients' needs, always driven by results and KPIs.
CASE STUDIES
WE TURN PLANNING INTO MEASURABLE RESULTS
Have a project in mind? Just want to say hi? We’re always open to new ideas, fresh collaborations, or a quick conversation. Tell us what you're thinking — we'll take it from there.
Have a project in mind? Just want to say hi? We’re always open to new ideas, fresh collaborations, or a quick conversation. Tell us what you're thinking — we'll take it from there.
Creativity thrives in discomfort.
Wn our limits.
For the giant of the construction industry, we ran a wide variety of campaigns across very different touchpoints and formats, including the digital launch of Nuron, their platform and a first for the sector. From social media to programmatic, Waze, Microsoft Ads and Google Ads, we planned advertising across every stage of the funnel. The goal never changed: keep the brand firmly established as the leader among construction professionals. We delivered on reach, user engagement, event registrations, lead generation and fan acquisition, across multiple markets including Italy, Bulgaria, Romania, Croatia and Slovenia.
For the giant of the construction industry, we ran a wide variety of campaigns across very different touchpoints and formats, including the digital launch of Nuron, their platform and a first for the sector. From social media to programmatic, Waze, Microsoft Ads and Google Ads, we planned advertising across every stage of the funnel. The goal never changed: keep the brand firmly established as the leader among construction professionals. We delivered on reach, user engagement, event registrations, lead generation and fan acquisition, across multiple markets including Italy, Bulgaria, Romania, Croatia and Slovenia.
01
HILTI
+500%
YoY social impressions
+4k
+4k
+4k
Lead campaign Nuron
+23%
Fan growth 22-24
For the long-established Japanese watchmaker, we built an integrated digital strategy to give new life to G-SHOCK's communication. On social, we redesigned the brand's approach from scratch, challenging existing activities and choices. On media, we took a full-funnel approach covering the entire customer journey, from discovering the available models to buying on the website. All backed by real-time reporting, always at hand.
For the long-established Japanese watchmaker, we built an integrated digital strategy to give new life to G-SHOCK's communication. On social, we redesigned the brand's approach from scratch, challenging existing activities and choices. On media, we took a full-funnel approach covering the entire customer journey, from discovering the available models to buying on the website. All backed by real-time reporting, always at hand.
02
Casio G-SHOCK
23m
23m
23m
+3% Reach YoY
-26%
-26%
-26%
CPA Sfera Activation
+8%
ROAS YoY
We have supported Liquigas since 2023 on social communication and digital media. Liquigas operates nationwide, supplying natural gas to B2C and B2B customers in areas not connected to the methane grid. Our brief is twofold: raise awareness of the brand and its services, and generate qualified leads that turn into new contracts, steadily expanding the company's footprint across the country.
We have supported Liquigas since 2023 on social communication and digital media. Liquigas operates nationwide, supplying natural gas to B2C and B2B customers in areas not connected to the methane grid. Our brief is twofold: raise awareness of the brand and its services, and generate qualified leads that turn into new contracts, steadily expanding the company's footprint across the country.
03
Liquigas
-22%
CPL 24-25
+25%
+25%
+25%
Lead growth 24-25
+23%
Fan growth 22-24
For over 10 years, we have worked alongside Sightsavers Italia in support of their mission to eliminate avoidable blindness in developing countries. Like every nonprofit, they face three advertising challenges: more regular donations, higher donation amounts and more new donors, all in a crowded and highly competitive sector. Over the years, we have kept the momentum going and optimized the budgets invested, consistently improving performance year after year.
For over 10 years, we have worked alongside Sightsavers Italia in support of their mission to eliminate avoidable blindness in developing countries. Like every nonprofit, they face three advertising challenges: more regular donations, higher donation amounts and more new donors, all in a crowded and highly competitive sector. Over the years, we have kept the momentum going and optimized the budgets invested, consistently improving performance year after year.
04
Sightsavers Italia
+26%
Donations 22-23
+30%
+30%
+30%
Donations 23-24
+28%
Donations 24-25
The ITAS Mutua brand campaign starred Olympic high jump champion Gianmarco Tamberi. In both 2024 and 2025, we handled the whole process, from producing the spot to distributing it across television and digital media in a wide range of formats. We put TV and streaming video platforms front and center, creating tailored versions to meet the needs of a broad, cross-generational audience. Beyond video, we ran programmatic advertising with rich media formats, backed by more traditional digital campaigns on Meta and YouTube to give the spot maximum reach.
The ITAS Mutua brand campaign starred Olympic high jump champion Gianmarco Tamberi. In both 2024 and 2025, we handled the whole process, from producing the spot to distributing it across television and digital media in a wide range of formats. We put TV and streaming video platforms front and center, creating tailored versions to meet the needs of a broad, cross-generational audience. Beyond video, we ran programmatic advertising with rich media formats, backed by more traditional digital campaigns on Meta and YouTube to give the spot maximum reach.
05
ITAS MUTUA
21m
21m
21m
Impression
84k
84k
84k
Visits to the website
5,4m
5,4m
5,4m
Video view al 100%
Sofidel Group asked us to manage the Italian launch of its new TikTok channel for the Regina brand. Working closely with the content and social teams, we designed the best strategy to bring the brand to the platform, maximizing the budget invested while streamlining the creative effort required under very tight deadlines. The brand's fan base responded strongly, thanks to a tone of voice made for the platform and a media strategy built to make the most of TikTok's algorithmic distribution.
Sofidel Group asked us to manage the Italian launch of its new TikTok channel for the Regina brand. Working closely with the content and social teams, we designed the best strategy to bring the brand to the platform, maximizing the budget invested while streamlining the creative effort required under very tight deadlines. The brand's fan base responded strongly, thanks to a tone of voice made for the platform and a media strategy built to make the most of TikTok's algorithmic distribution.
06
Sofidel Regina
5k
5k
5k
New fans in 48 hours
2,4%
2,4%
2,4%
Average engagement rate
1,5k
1,5k
1,5k
Average monthly follower growth