Crispbread, crisp design
Crispbread, crisp design
Crispbread, crisp design
CLIENT:
CLIENT:
Wasa, Barilla Group
Wasa, Barilla Group
SERVICE:
SERVICE:
Digital product
Digital product
Digital product
YEAR:
YEAR:
2025
2025
Together with Wasa, we redesigned the brand’s digital experience to express its renewed visual identity: a celebration of simplicity, naturalness, and the joy of eating good. From an early version of the new brand language, we built a website that translates Wasa’s core values into an interactive experience.
CHALLENGE
Wasa’s new visual identity repositions the brand as a global icon of wholesome enjoyment, balancing modernity and heritage. The challenge was to translate this renewed identity into the digital world by creating a commercial website capable of presenting the full product range while remaining interactive, immersive, and emotionally engaging.
CHALLENGE
Wasa’s new visual identity repositions the brand as a global icon of wholesome enjoyment, balancing modernity and heritage. The challenge was to translate this renewed identity into the digital world by creating a commercial website capable of presenting the full product range while remaining interactive, immersive, and emotionally engaging.
SOLUTION
The new wasa.com showcases Wasa’s full product range through a clean and confident design language. Motion, sound, and typography work together to bring the brand’s personality to life: the crispbread takes center stage with an opening animation and the sound of a bite, adding a playful sensory dimension to the user journey.
The custom Wasa Crunch font defines the site’s rhythm, blending bold typography with imagery and ingredients to create a dynamic and memorable interface. Product pages open with smooth transitions, highlighting the new packaging and reinforcing Wasa’s distinctive visual identity.
The result is a contemporary, conversion-oriented website that celebrates the simplicity and authenticity of the brand.
SOLUTION
The new wasa.com showcases Wasa’s full product range through a clean and confident design language. Motion, sound, and typography work together to bring the brand’s personality to life: the crispbread takes center stage with an opening animation and the sound of a bite, adding a playful sensory dimension to the user journey.
The custom Wasa Crunch font defines the site’s rhythm, blending bold typography with imagery and ingredients to create a dynamic and memorable interface. Product pages open with smooth transitions, highlighting the new packaging and reinforcing Wasa’s distinctive visual identity.
The result is a contemporary, conversion-oriented website that celebrates the simplicity and authenticity of the brand.
OTHER WORKS
S.2]
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MAIRE
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