In anticipation of summer 2023, Malfy Gin needed to celebrate Italianness, a fundamental value of the Malfy product, through the taste for beauty and the passion for being together and festivity.

We facilitated the partnership between these two brands that, while doing different things, share the same attention to taste, style, and the elevation of the senses: Malfy Gin and the E. Marinella brand, heir to the tradition of Neapolitan haute couture.

To bring this collaboration to life, we carefully designed a limited edition box that includes a silk pochette, the colorful handkerchief that has become an icon of Italian creativity and lifestyle.

The pochette is available in two versions: one inspired by Malfy Gin Originale, designed for a male audience with a casual style, and one inspired by Malfy Gin Rosa, perfect for adding personality to any summer outfit.

Both accessories have been exclusively produced by E. Marinella for Malfy Gin,  incorporating elements that capture the fresh and unique taste of Malfy combined with the iconic style of E. Marinella.

This exclusive limited edition includes, in addition to the pochette, a bottle of Malfy Gin, with its matching mini-pochette, and a cocktail set consisting of two copa-style glasses, a measuring jigger, two stirrers, and a spoon for mixing the perfect drink in grand style.

In addition to the creative concept of the box, we also managed the video and photographic production of the campaign, which spread and showcased the initiative both online and offline.