Pan di Stelle wants to know about your dreams

Client

Pan di Stelle

Industry

Food

Disciplines

Influencer Marketing

Take a look

Pan di Stelle

To enhance the Christmas 2023 activities, we developed an influencer activation featuring four prominent personalities: Carlotta Ferlito, Ludovica Gargari, Giovanni Arena and Stefano Maiolica.

Problem
Pan di Stelle aimed to make their latest Christmas campaign special by spreading optimism and positivity among their followers. We began with a simple question: What dreams inspire people across our country, from North to South? What do they hope for themselves and their loved ones? Just as Santa has his elves and reindeer, we needed some help too. So, we enlisted well-known talents from across Italy and tasked them with asking this question to people in their cities.
Solution
Each talent created a video, shared on both Instagram and TikTok. Using the vox pop format, which involves short clips of interviews with the public, we captured people’s thoughts on dreams—a central theme in the brand’s communication and the foundation of Pan di Stelle’s previous collaboration with Disney. Each video was supported by two different series of Instagram stories designed to tease and then bolster the launch of the content.

Some Results:

+ 1.3M
organic views

+ 668k
impressions

4.5%
engagement rate

@stefanomaiolica

@lulugargari

@giovanniarena

@carlyferly

Inspire + Transform +Inspire + Transform +Inspire + Transform +
Let's work together
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Hit us up and let’s get to work.
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hello@imille.co

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