Spices and recipes that warm you from the inside out

Client

Cannamela

Industry

Industry
Food

Disciplines

Influencer Marketing

Take a look

Cannamela

Cannamela has always enriched Italian cuisine with its spices from around the world. Our goal was to highlight this generational bond through a creator-driven campaign.

Problem
We needed to introduce Cannamela products to a younger audience, and what better way of using creators and their channels?
Solution
We selected three top food influencers (Diletta Secco, Aurora Cavallo and Andrea Capodanno), each with a unique approach and style, capable of connecting with a young audience aligned with Cannamela’s products. Each influencer received a personalized box of spices with the task to create a recipe that evokes the flavors of home, sharing their culinary creations with their community.

Some Results:

+ 2M
organic views

+ 200k
reactions

3.8%
engagement rate

@andreacapodanno

@auroracavallo

@dilettasecco

Inspire + Transform +Inspire + Transform +Inspire + Transform +
Let's work together
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Hit us up and let’s get to work.
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hello@imille.co

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