THERE’S ALWAYS A PLAN B(IT)
Client
Bitburger
Industry
Food & Beverage
Disciplines
Brand Identity
Creative Social Media Strategy
Social Media Content Creation
Take a look
We partnered with Bitburger to tell the story of a brand that is much more than just a beer. It is a lifestyle, a way of feeling and seeing the world through the eyes of the curious people out there.
Our mission was to create a unique, recognizable and relevant identity on social media, positioning Bitburger as the beer of those who are never satisfied, always asking for a little more; as the beer of those who never stop asking questions, who always want to try new flavors and who are constantly looking for new ideas.
Problem
Bitburger needed to create brand awareness in the Italian market. The challenge was twofold: to make a brand known with a very high growth potential in our country and, at the same time, make its presence immediately recognizable and memorable on digital platforms, thanks to a simple but impactful design, and valuable content for the public.
Solution
Starting from the intuition that consumption occasions are the reflection of consumers' needs, we made moments of relaxation, simplicity and sharing the key to our storytelling on social channels. Therefore, we identified the necessary strategic pillars that would amplify the emotional connection with the brand, capturing the viewer and dragging them into the world of Bitburger. Thus, a content strategy was born based on the pillars of TASTE & DISCOVER, STORIES. This new identity elevates Bitburger's narrative, highlighting, through always trending content, the depth of its values and responding to the need of Italians to tell their stories in a fresh, innovative and fun way.
Inspire + Transform +Inspire + Transform +Inspire + Transform +
Let's work together
There’s no such thing as an impossible project.
Hit us up and let’s get to work.
—
©2004–24 Imille Srl Società Benefit
Viale Francesco Restelli 1, 20124 Milano
VAT: IT04198690960
SDI: HZCWRQ5
