Morellato

Morellato knows how to add a special touch to any celebration

Client

Industry

Jewels

Disciplines

Influencer Marketing

In order to highlight the key moments of the year for Morellato, we organized an influencer activation for major events including Christmas, Valentine’s Day and Mother's Day.

Problem

Morellato wanted to make these significant holidays special by showcasing how their jewelry can become a valuable gift for those seeking something unique and meaningful. We began with the idea of how Morellato’s jewelry can add a special touch to any celebration.

Solution

We selected top influencers (such as Benedetta de Perna, Arianna Cirrincione and others) who not only represented Morellato’s brand values, but also had the ability to align with the communication strategy of each event. Each influencer created content shared on Instagram and TikTok, focusing on different stages of the customer journey (awareness, conversion). Through this approach we were able to ensure consistency and maximize the impact of the communication, ultimately helping to reinforce the brand’s message throughout the year.