We helped Morellato design the “Back to Life” campaign, in which we invite people to rediscover the beauty of life and celebrate personal and emotional renewal. The campaign is set to air during the fall and winter months, just ahead of springtime, centered around delivering a strong message of hope.
The commercial showcases images of two friends jokingly arm wrestling while they’re spending time together, with the brand tagline Gioielli da vivere further encouraging the importance of living each moment with intensity and gratitude. The visuals are underscored by Antonio Vivaldi’s Primavera.
This concept moved from the belief that true beauty lies in simplicity and authenticity, something that we all learned to reevaluate during the pandemic months. Morellato sought to convey that, even in the most challenging times, there will always be room for rebirth and hope. In this way, we made sure that not only could Morellato promote its jewelry but also reasserts itself as a brand actually close to people, capable of understanding and responding to their emotional needs, and lending a somewhat sparkling hand too.
