To support Cosmico in its evolution, we worked on redesigning the narrative, visual identity, and website, harmonizing the elements so they could communicate the image of a completely renewed brand.
We reimagined the brand narrative, transitioning from the metaphor of the cosmos to that of space:
- the new tagline, “Find your space”, makes Cosmico’s mission more universal, offering a more tangible and human interpretation of the concept of space;
- the language and tone of voice align with the company’s ambition of becoming a strategic partner for all types of organizations and promoting the professional growth of people;
- meaning, connection, freedom, discovery: starting from these four core values, we told the brand’s story.
We redesigned Cosmico's visual identity, creating a more neutral and essential style:
- the reduction of the color palette to the contrast between black and white brings more emphasis to the content and the brand’s message;
- the adoption of a photographic style enhances Cosmico’s wealth of images, narrating a concrete journey filled with people, experiences, and connections;
- the guidelines make the application of the new visual identity coherent and suitable for all touchpoints, both online and offline.
We designed a new website that definitively transforms Cosmico into a platform, and contains:
- a clearer narrative of the services, possibilities, and experiences that Cosmico offers to individuals and businesses;
- a magazine that identifies Cosmico as a point of reference in the debate on the new forms that the world of work is taking;
- a section with video content, and training materials.
Cosmico's new identity isn’t just the story of an evolving brand. It's a way to participate in the movement that’s imagining the future of work. A future in which people will above all want to work independently and responsibly along with creating something meaningful.