Edenred
Client
Edenred
Industry
Business Solution
With the concept "Esageratamente Edenred" ("Exaggeratedly Edenred"), the Ticket Restaurant brand breaks through on TV, radio, and social media. This integrated campaign delivers an ironic and over-the-top contemporary narrative that's exaggeratedly impossible to ignore.
Problem
While Ticket Restaurant is well-known among large companies, small businesses and freelancers often overlook its full potential. Edenred approached us to creatively highlight all the benefits of their Ticket Restaurant brand, especially those that remain under the radar.
Solution
Exaggeration became our creative key to position Ticket Restaurant as the "exceedingly" easy, cost-effective, and accessible solution for businesses of all sizes. This led to "Esageratamente Edenred" ("Exaggeratedly Edenred"), a comprehensive campaign across TV, radio, and social media.
We brought the concept to life with wild and memorable elements: a giant pig, food delivery acrobats, and a two-meter-tall scale appeared in our specially crafted TVCs, shot on set. Two hyperbolic, everyday stories aired on Italian TV showcased Ticket Restaurant's benefits through unforgettable and iconic details.
The campaign expanded beyond TV to include social-first formats and clever radio ads, all united by the same narrative approach of exaggeration and hyperbole to ensure consistency across channels.
Through this diverse array of communication assets, we spoke directly to our audience, demonstrating how Edenred serves as a reliable ally in today's complex work environment — providing useful, practical, and remarkably simple solutions.
Inspire + Transform +Inspire + Transform +Inspire + Transform +
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