Edenred Designed for Everyday

Edenred
Designed for Everyday

Client

Edenred Italia

Industry

Business Solutions

Disciplines

Digital Product Design
Motion Design
UX Writing

In a world where digital experiences shape how we interact with services, Edenred saw an opportunity to go beyond functionality. The challenge was about redefining how people engage with everyday transactions, making them as seamless, intuitive, and human as possible.

CHALLENGE

Edenred needed to improve their most used app from a transactional tool into a helpful, everyday digital companion. The goal was to integrate multiple functionalities into a single multi wallet platform, while maintaining simplicity of use, clarity, and speed.

At the same time, there was a need to evolve the existing UI library into a full design system—flexible, scalable, and usable across different teams and products—ensuring consistency and integrity across all digital touchpoints. The new experience also needed to be inclusive and accessible, reflecting Edenred's commitment to Inclusive user excellence.

RESULT

We started with people. Through data-driven research and in-depth analysis of user behavior, we mapped key functionalities, pain points, and usage patterns. This allowed us to redesign the information architecture from the ground up—cutting through complexity to deliver a logical and intuitive navigation flow.

Surface simplicity required behind-the-scenes complexity. Every screen, action, and interaction was thoughtfully refined to provide users with a smooth, familiar experience—making the app pleasant to open, easy to use, and quick to understand.

From color contrast ratios and touch target sizing to clear UX writing, every detail was considered to ensure accessibility for all. We prioritized clarity in interface elements, gestures, and feedback.

From color contrast ratios and touch target sizing to gender-neutral language and clear copy, every detail was considered to ensure accessibility for all. We prioritized clarity across interface elements, gestures, and user feedback.

Here’s what we delivered:

A strategic redesign that transformed the app into a streamlined, user-first experience
A new design system that enabled consistency across teams and future scalability
A refreshed UI that is clean, modern, and emotionally engaging—where even beauty becomes a driver of usability
A useful, personal and clear writing, aligned with Edenred’s brand tone of voice
Extensive user testing to validate every decision
A platform that’s finally accessible, beautiful, and built to scale

Today, the new Edenred app is smarter, simpler, and built around the people who use it.