Everest

From The Ground To The Peak

Client

Industry

Energy
ECP

Disciplines

Brand Narrative
Brand Identity
Art Direction
AI

Take a look

https://gruppoeverest.com/

In the Italian energy sector, everyone talks about transition. Few actually make it happen. We helped Everest, the first industrial group uniting Italy’s best SMEs in photovoltaic and electrical installation, build a brand identity rooted in action, not promises. From strategy to visual identity, from website to corporate video, we shaped a brand system that speaks like the company works: direct, reliable, concrete.

Challenge

The Italian energy landscape is undergoing a profound transformation. Demand for photovoltaic systems and electrical installations is surging, driven by businesses and households seeking to reduce costs, increase autonomy and embrace decarbonization.

Yet the sector remains highly fragmented. It’s populated by excellent local companies (skilled, rooted in their territories) but often too small to tackle large-scale projects or guarantee nationwide coverage. On the other end, large energy corporations dominate awareness and communication, offering “as a service” models that attract clients unwilling to bear upfront investments.

Everest was born to bridge this gap. By aggregating the best Italian SMEs in electrical and photovoltaic installation, it creates a network capable of delivering integrated EPC (Engineering, Procurement, Construction) and O&M (Operations & Maintenance) services across the country, combining the strength of a structured group with the trust and proximity of local expertise.

The challenge was clear: how do you position a brand that isn’t about innovation rhetoric or green promises, but about getting things done? How do you stand out in a market saturated with sustainability claims, where the real differentiator is execution?

Result

We supported Everest in defining its strategic positioning and building a complete brand system, from narrative to visual identity, from digital presence to corporate video.

Our work started with a key insight: the energy transition sector is crowded with words, but short on action. Everest needed to own the space of “doing”, the arena where ideas become installations, strategies become job sites and projects turn into tangible value.

From this positioning, we developed:

A strategic narrative centered on action. The payoff “Il valore del fare” (The value of doing) captures Everest’s DNA: a group that doesn’t just talk about energy transition, but builds it – day after day, site after site. It’s both a brand promise and a cultural statement for a sector that needs less rhetoric and more results.
A visual identity rooted in essential geometry. The logo is built on a triangle, the most stable form, always pointing upward. But it’s also a peak: the profile of the mountain that gives the group its name. A symbol of direction, ambition and the journey to the top. The identity avoids decorative excess, reflecting the brand’s straightforward, no-nonsense character.
A distinctive color palette. We moved away from the overused “sustainable greens” that dominate the sector. Everest’s palette is earthy, grounded, a green that speaks of job sites and craftsmanship, not greenwashing.
A modular visual system. The triangle becomes a generative element: a mask for photography, a grid for layouts, a symbol system for services. Every application reinforces the same language: solid, functional, scalable.
A one-page corporate website that mirrors the brand’s directness. No clutter, no filler: just clear answers to the essential questions: who we are, what we do, why we’re different.
A corporate video that tells the origin of doing. The film intercuts childhood and adulthood, showing how the instinct to build, connect and make things work is the same. It's a story about hands, skills and the people who turn projects into reality.
A tone of voice that is warm, direct and goal-driven. Everest speaks like someone who knows their craft: clear, competent, collaborative. No jargon, no empty promises, just the confidence of those who deliver.

Today, Everest presents itself to the market with a brand that reflects its true identity: not a company chasing sustainability trends, but a group that builds change, one installation at a time. Because in the end, the future isn’t told. It’s made.