We presented ITAS’ brand purpose and solutions together on the Group’s company website, creating a hybrid corporate/commercial touchpoint.
Since its foundation in 1821, ITAS Mutua had among its guiding objectives, the protection of the common good, the generation of social value and the search for—not only economic—sustainability.
Many different aspects had to come together on the site, gathered by a unique narrative: the company, the products, the commitment.
So, we decided to hinge the website on the commitment section, which is a detailed showcase of the initiatives ITAS spreads over the country to benefit its business, territory, and communities.
The section presents all the projects clustered by year and main topic (environment, innovation, sports, education, arts & culture, and social), in some cases linking detailed articles of the Stories section.
When landing on the site, you’ll find: “Proteggi ciò che conta” (Protect what matters) acting as the Homepage’s headline, because there’s a strong connection between this message, the group’s Impact, and its Stories.
Together with ITAS, we successfully combined all the elements of their brand, products, and values into one website design.