With winter sports insurance now compulsory in Italy, the demand for easy, fast, and convenient ways to get insured—so you can get on the slopes—is on the rise. ITAS, a major player in the industry and linked to winter sports by deep territorial ties, needed not only a campaign to spread awareness on its offerings, but also to make its product more accessible by moving towards direct and online sales. The challenge, however, was to go digital without disintermediating the network of agents working in the territory.

We designed the first digital product in ITAS history, integrating it into the traditional sales network. We created a kind of affiliation program: each agency has its own unique URL, from which you can buy online and which can be distributed offline via a QR code. If a customer buys from that URL, the sale can be traced back to a specific agency and the agent then gets their commission. In both the media campaign and the product landing, we used direct language that winks at the immediacy of the digital world. Even in the visual elements, a digital-oriented attitude emerges in the choice not to use a photographic approach, but to favor a clean, minimal treatment using simple colors to refer to the world of platforms. In addition, ITAS and MUSE (Trento Science Museum) have joined forces to promote the research project "The Challenges of Climate Change at High Altitude." An initiative that delves into the impacts of global warming on the alpine environment. Those who purchase ITASnow actively contribute to the funding of the project. ITASnow represents the first step in a broader journey of business digitization in which we are accompanying ITAS, a company celebrating more than 200 years of history and that can still celebrate firsts.