We deliberately did not dissolve the tension between the adrenalin rush of sport and the complete relaxation of a cruise holiday. Instead, we embraced it and made one long for the other.
We realized a series of reels illustrated in cartoon style by the famous artist Simone Peano. The reels take their cue from an athletic performance or a moment of great effort from a player: an adrenaline-fuelled solo run to score, an action prevented by an insurmountable barrier of defenders, an incredible save.
When the peak of fatigue and effort begins to decline, it is time to relax. The MSC logo on the player's sleeve lights up: by touching it with his hand, the player is immediately teleported to a cruise ship, where he can finally relax.
A few numbers…
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