We crafted an integrated campaign centered around a unique macro concept: “Gustami fresco.” This narrative unfolded through a digital-first experience, amplified by a large-scale OOH strategy. With a high-impact presence in key high-traffic areas like the Domination takeover at Milan’s Cadorna station, we generated immediate visibility, positioning the products as symbols of summer freshness.
On the digital front, we created an engaging social media strategy, tailored to each brand’s unique voice, that introduced Cuorcake as the perfect choice for those seeking a light and refreshing treat on hot days. To deepen engagement, we developed an online guide, the “Guida Freschissima,” offering fun consumption ideas, summer activities to enjoy with family or friends, and creative ways to personalize the Cuorcake and Mooncake experience, making every snack a special moment.
This combination of digital and OOH activations created a seamless, 360-degree brand experience, building a continuous connection across touchpoints and transforming Cuorcake and Mooncake into the summer’s must-have treats. The campaign reached the audience in a meaningful, comprehensive way, fulfilling their desire for refreshment and versatility, and positioning these products as the ideal summer choice.