Regione Lombardia

Qui Puoi.
Lo spazio #PerTe

Client

Industry

Public Administration

Disciplines

Copywriting
Art Direction
Social Media
Digital PR & Influencer Marketing

Just a few months after launching their official TikTok channel, Regione Lombardia has quickly become the go-to place. With the new concept “Lombardia Qui Puoi” (Here You Can), Regione Lombardia is positioning itself as a hub of opportunities, both online and IRL.

Problem

TikTokers often turn city streets into their open-air stages. To create their content, they look for the perfect spots – especially windows, which act as makeshift “mirrors”.

But, of course, not every location comes with the ideal setup, and many end up balancing their phones on the ground without any support.

In Milan, one popular hotspot with windows and reflecting surfaces aplenty is Piazza Città di Lombardia. So, we asked ourselves: what if the city could offer something more for TikTokers?

Solution

At two prime spots within the symbolic and institutional heart of the region, we brought the “Here You Can” message to life with branded stations designed specifically for TikTok creators. These stations featured custom window decals and dedicated totems where creators could easily set up their devices, making content creation a breeze.

To take it a step further, we created a special TikTok filter, encouraging creators to test their skills in front of these windows, challenge after challenge.

Of course, TikTok wouldn’t be TikTok without its creators! Some of Italy’s top dance influencers jumped right in to experience the space and exclusive filter firsthand, and to spread the word with everybody else.