Sport partnerships

It’s fun to be the perfect teamplayer

Client

AC Milan
SS Napoli
Genoa Cricket and Football Club

Industry

Sports & Entertaiment

Disciplines

Art Direction
Copywriting
Photography
Video production
Social Media

Love for sport is a passion that unites everyone.
But every team is unique. That’s why, when creating campaigns that place a team at the center, it’s essential to understand and share their challenges, values, and even, why not, their successes.

Problem

Football in Italy is a unique passion, and each team has its distinct characteristics. To communicate a team’s values effectively, you need to engage with their community and their way of communicating, becoming part of their team spirit.

Solution

We became genuine teammates for SS Napoli, AC Milan, and Genoa Cricket and Football Club. We got to know each team's unique qualities, what excited their fans, and the language and style of each team. Based on these insights, the campaigns were custom-made. Each year, in our long-standing partnership, the ideas have always been built around a common code, like a real assist to reach the goal together.