Client
Maire
Industry
Engineering
How the story begins
MAIRE is a global leader in engineering, procurement, and construction (EPC), now leveraging their knowledge in the science of materials to develop technologies for the energy transition. With a strong industrial legacy and a forward-looking vision, MAIRE plays a key role in addressing the world’s most pressing challenges—from climate change to sustainable development—by delivering innovative solutions and infrastructure for a decarbonized future.
A new identity for a new era
To reflect MAIRE’s evolution from a traditional B2B corporate communicator into a bold, tech-driven leader in the energy transition, we worked on a full rebranding and digital overhaul of the company’s identity. Our task was to reimagine Maire Tecnimont as the more streamlined and future-oriented "MAIRE"—a transformation that would make their commitment to innovation and sustainability more visible, accessible, and inspiring. This included the creation of a new brand identity and a dedicated Design System, ensuring consistency across all platforms and touchpoints.
Dive into the full story of MAIRE’S brand transformation
Discover how we helped define MAIRE’s new identity through a cohesive system that blends brand narrative, bold visual design, and a powerful digital ecosystem.
Dive into the full story of MAIRE’S brand transformation
Discover how we helped define MAIRE’s new identity through a cohesive system that blends brand narrative, bold visual design, and a powerful digital ecosystem.
Designing a seamless digital experience
We built a new technological platform to manage and publish MAIRE’s websites, delivering a seamless, user-friendly experience that reflects the company’s renewed positioning. The digital redesign was essential to support MAIRE’s shift from a company-centered model to a more engaging and open communicator—one that clearly conveys its role in addressing climate change, driving energy transition, and shaping new models of development.
Inspiring through words and actions
As part of MAIRE’s transformation, we developed a set of corporate mottos designed not only to guide internal practices but also to motivate and empower employees as protagonists of a shared transformation journey. These mottos help bridge internal culture with external messaging, reinforcing the brand’s innovative and inclusive spirit. On this basis, we’re building a set of internal communication initiatives and projects, often with a specific dedicated brand identity.
Campaigns supporting MAIRE’s evolution
We conceived and executed multiple communication campaigns positioning MAIRE at the forefront of the energy transition. In fall 2023, we launched a comprehensive campaign promoting MAIRE's sustainability-linked bond package, targeting retail investors and translating the company's vision into compelling narratives across digital and offline channels. We also developed communications for the inauguration of the NX Engineering District in Catania, a center of excellence dedicated to innovative energy transition processes. Simultaneously, for Tecnimont (part of the MAIRE Group), we created a talent acquisition campaign that artfully balanced practical engineering work with creative vision, combining AI-generated visuals with cinematic and surreal references to attract next-generation engineering talent.
Bringing the brand to life in physical spaces
To further embody MAIRE’s commitment to a sustainable future, we reimagined their corporate and public environments as immersive, branded spaces. Through experiential design and storytelling, we created installations and physical experiences that make MAIRE’s technological and sustainable ethos tangible—engaging both employees and the wider public in the company’s mission for a better world.
Inspire + Transform +Inspire + Transform +Inspire + Transform +
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