The goal of any organisation is to shape a vision of the future and convince people that it is worth their effort to realise it. To create the context for it to be accepted. To install the future in the …

Are brands and people still able to reveal their vulnerability? If not, re-learning to do so will be their weapon of survival. Talking about the future in the present is speculation. It’s not anticipation, rather, it means projecting forward the …

Creative AI tools have gone mainstream. Have they lost their primitive, often disturbing but powerful soul?

It is truly a great time for experiments as artificial intelligence is allowing us to rediscover something we had taken for granted: speculative design. Design has always been speculative, but now it appears to be even more democratic.

In the 19th century, tablets engraved with a mysterious script, rongorongo, which has not yet been deciphered, were found on Easter Island. What we do know is that people probably read by rotating the tablet as they proceeded to read. …

Is advertising harmful to people and the society? And do those in communications still do, in essence, what dear old lying advertising has always done?  We asked ourselves questions like these, and tried to answer them, by reading an interesting …

The future of brands is the future Choosing We like to think of brands as shortcuts -or gateways - that show us the way, help us filter through the hundreds of products and services we come into contact with every …

In remote working-times, the biggest opportunity we have is to slow down and think deeply. In the silence of our bedrooms and kitchens that have become smart-offices (with open bars), it’s the best time ever to replan and reprogram the …

Usually we think to the artist — whatever art he/she deals with — as a solitary genius who is able to create memorable works out of the blue, without any alphabet or grammar.

Reptilian brain deals with our survival instincts and, therefore, pays constant attention to the stimuli that surround us: food, sex, life protection… these instincts are all connected to our most unconscious and automatic responses. And when your unconscious connects the …